Fullist —
Life should be lived to the fullest..
Branding
brand concept / brand system / naming / logo design / illustration / graphic design / collateral / website design
What I found..
Most people are familiar with a bucket list and have sat around daydreaming of different experiences or achievements they wish to cross off before “crossing over”. Almost everyone carriers around at least a vague sense of this list in their minds, but few actually live to fulfill them.
What I did..
Sit down and ask yourself, “Are you making the most of out of your time here”? It’s easy to get caught up in the monotony of everyday life and miss out on opportunities to live life to the Fullist. By providing the right mentors and resources, Fullist gives older adventurers the opportunity and support they need to pursue their dreams and maximize the life they have ahead of them. Fullist proves that age is just a number.
Conceptual Thinking —
Recycled teenagers..
Fullist promotes the idea that older people are young at heart by channeling that same spirit of rebellion and youthfulness from their past and applying it to the present. Age isn’t just a number anymore; it’s a starting point for an exciting chapter ahead!
comedic / grungy / reminiscent
Naming
Fullist
Living life to the fullest
Having a full bucket list
— Full + List
Logo
Fun and energetic type treatment
Represents a list of things to do folding outwards