Glare —
Is your life worth just a photo..
Exhibition
brand concept / brand identity / naming / logo design / graphic design / collateral / exhibition
What I found..
Two hundred and fifty nine people. The amount of people who have died from 2011 and 2017 from the push of a button and a smile. “Killfies”, a term used to describe this deadly turn of an otherwise innocent event, are occurring with growing frequency as the camera-enabled smartphone has become more popular. Attention to the camera, the shot, and a hyper-focus on capturing the moment-driven by the underlying burden to build and maintain a personal brand for social media viewers- is pushing individuals to the point where it becomes deadly.
What I did..
It may come to a surprise to some, but taking a selfie can be a lot more dangerous than one may think and have been found to be the unfortunate cause for numerous deaths across the world. Glare, showcases the extreme and oftentimes dangerous situations people find themselves in the pursuit to capture a moment and to build an online following.
The Plan —
The human eye and a camera lens
Broken down into four different selfie experiences
The structure..
The model is built to resemble to shape of an eye and a camera lens to correspond to the concept of looking death in the eyes. As the visitor walks through the space, each section gets smaller and smaller both in terms of width and height to mimic that of a camera lens closing. The idea of “the like” and social media trapping you is created.
The breakdown..
Experience 1 — Animal Selfies
Experience 2 — Transportation Selfies
Experience 3 — Falling Selfies
Experience 4 — Drowning Selfies
Middle — Facing Death
Visitor is forced to look death in the eyes
Dedication to those who have lost their lives
— I would like to give my condolences to those who have lost a loved one due to selfie taking
Conceptual Thinking —
Looking death in the eye..
Considering the growing occurrence of “killfies”, a front facing camera is like looking death in the eye. In the last few moments of the photographer’s life, they are granted one final moment of intimacy with the camera before the lens finally snaps shut-this time for good. The opening and closing action of a camera’s aperture is similar to that of a dilating eye and showcases the idea of social media trapping people in a deadly cycle, all in pursuit of the sacred “like”. Instead of capturing a pleasant memory, the camera captures a life before it ends.
daunting / genuine / vivid
Naming
Glare
Death glaring at you
Strong light / Sun glaring through
Glare in the eyes
Logo
Aperture blades
Phones leading you to death
—logo & logo iterations below!
