Full Throttle —

Don’t get left thirsty..

Mobile Design

brand concept / brand system / naming / logo design / illustration / copy writing / collateral / mobile design

 

What I found..

The Chicago-based National Marine Manufacturers Associations, a leading trade association representing boat and marine engine, reported that the total new U.S. recreational boat sales in May 2020 were the highest since 2007. Half of these recent boat buyers are first timers who were looking for a chance to get out of the house and on the water in a socially distanced manner due to the pandemic.

What I did..

You’re out on the water, music is playing through the speaker and you are rocking both to the hits and the waves. The last thing you want to do right now is pull up the anchor. Full Throttle is a service where those out on the water can order alcoholic canned drinks without having to tie up or get off their boat. When ordered through an app, a crew will arrive boat side with the order.

 

Conceptual Thinking —

Live the throttle life..

Concept throughout encompases the water and boat community. The throttle life consists of boaters who spend the majority of their summer out on the water soaking up the sun. They are entertainers and always have a cold one on deck. 

energetic / bold / speedy

 

Naming

Full Throttle

Boat throttle

Speedy Delivery

Logo

Beer can and boat throttle combined

ftlogo2-22.png

 

 

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