Align —
Deep and personal approach to talking about grief..
Publication
brand concept / naming / logo design / illustration / publication / art direction
What I found..
Grief is the natural response to loss. It is the emotional suffering you feel when something or someone you love is taken away. It is an individual experience which in some ways can be never ending. How one grieves depends on many factors including one's personality, coping mechanisms, life experiences, and the significance of the loss.
What I did..
Death, dying and loss is inevitable. No one can escape it but yet it is pushed aside and hardly ever spoken about. Align is dedicated to the grieving process and the different ways to handle death and the loss of a loved one. It captures the ups and downs of grief from different perspectives, expressing the stages of grief through storytelling and creative writing rather from a clinical perspective.
Conceptual Thinking —
Ley Lines
The concept of ley lines are thought to connect important and sacred sites throughout the world with electromagnetic energy. These sites represent the important stages of the grieving process and the pathways represent an individuals experience with grief. Ley lines are not visible on a map, therefore neither is one’s own grieving process.
inspiring / sentimental / expressive
Naming
Align
Ley Lines —
Straight alignments drawn between various historic structures and prominent landmarks.
“A line”
The alignment between different grief experiences